Peter is a recognized thought leader in digital media and data privacy with over 20 years of experience as a marketer, technologist, lobbyist and association leader and as a current consultant, educator and international speaker. Presently, he serves the EDAA as executive adviser and consultant.
Peter helped to grow the International Association of Privacy Professionals (IAPP) as its first Assistant Director and then as Vice President. He led the creation of the first professional certification in data privacy, the Certified Information Privacy Professional (CIPP) in 2004. He followed this with the launch of four additional credentials, including the CIPP-Europe (CIPP/ E), beginning in 2006.
Peter led the US-based Digital Advertising Alliance (DAA) and its “AdChoices” programme as the organization’s first managing director. He has served in leadership roles at technology companies CMGI, dataxu (now ROKU) and at trade associations, the 4As and the NAI. He has represented industry in working groups and standards bodies such as the Trustworthy Accountability Group (TAG), Stop Patent Abuse Now (SPAN) and the World Wide Web ConsorKum (W3C) Tracking ProtecKon Group.
Peter’s roots are in digital media as a senior executive at ad agencies, Wells Rich Greene BDDP and MVBMS Partners/EURO RSCG (Havas).
Beginning in 2020, Peter became program advisor, lead content developer and course instructor for the first certificate programme in data privacy ever offered by York University, Canada’s second largest institution of higher learning.