EDAA Summit 2021

Hybrid Event, 15 November 2021
EDAA Summit 2021

The 2021 EDAA Summit: Choices for a better future was an event that brought together industry, regulators, and users in a hybrid format to discuss the future of self-regulation in the online advertising ecosystem. The Summit was held on November 15 2021 at the Brussels Marriott Hotel Grand Place and boasted a record number of attendees, with a combined total of over 300 participants. Looking forward to welcoming you again on 15 November 2022!

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2021 Programme

We have invited to the table representatives from all key areas of the ecosystem, for candid and insightful discussions, for guidance, and for opinions about where the industry is going and how we can make sure that its destination is one that benefits everyone involved. The stellar content, delivered by renowned speakers and experts, will provide a global perspective framed within the European space. Please find the agenda below and stay tuned for the speaker lineup that will be announced soon. All times are CET.

* Programme is subject to change



(In-person attendees only) Take this opportunity to interact, network and warm-up for the coming insightful keynotes, heated debates, constructive panels, and future-framing discussions. A standing lunch and refreshments will be provided.

14.00 - 14.10 | WELCOME ADDRESS

(Live streaming commences) Angela Mills Wade, Chair, EDAA and Executive Director, EPC, will welcome all attendees and introduce the topics of the day.

14.10 - 14.30 | POLICY KEYNOTE | The EU’s Digital Services Act: What's in it for Consumers and Businesses?

Hear from influential MEP, Eva Maydell, on her important views on the DSA package of measures, the current process, the polarised debates around targeted advertising in the European Parliament, and the spotlight given towards heightened advertising transparency measures and codes of conduct. This is your chance to get to grips with a transformative piece of legislation, understanding the key benefits and implications for consumers and businesses.


Eva Maydell, Member of the European Parliament (EPP Group)

14.30 - 15.00 | PANEL DEBATE | DSA: Are We Prepared?

Following the policy keynote, several leading experts on the DSA will discuss its implications for the digital advertising ecosystem. What are the regulators' expectations? Where do the challenges and opportunities lie? Where is the digital advertising industry already advanced? What gaps exist today? What key initiatives are in the pipeline to overcome those gaps?



Luca Bertuzzi, Journalist and Editor, EURACTIV


Ilaria Buri, DSA Observatory, Research Fellow at the Institute for Information Law, University of Amsterdam

Catherine Garcia-van Hoogstraten, Director of Responsible Technology, European Government Affairs, Microsoft

Conor Murray, Director of Regulatory and Public Affairs, egta

Diana Vlad-Calcic, Policy Officer, Digital Services & Platforms (DG CNECT)

15.00 - 15.15 | KEYNOTE | DPA Priorities & Enforcement in AdTech

Join us for this critical keynote and hear on some of the most pertinent topics for the online advertising industry covered by Italian DPA representative, Guido Scorza. Where do the DPAs see challenges to the one-stop-shop mechanism? How will the GDPR and DSA interact? How are different interpretations of laws impacting the work of the DPA? What are the key enforcement priorities for DPAs going forward? What key advice can be offered to companies operating across the digital advertising sector?



Guido Scorza, Garante per la protezione dei dati personali

15.15 - 15.25 Coffee & Networking Break
15.25 - 15.55 | VISIONARY KEYNOTE | Seek Your Walls

Find out how quantum creativity can help you create a future “without cookies”, why the often quoted “survival of the fittest”- approach is a myth and why the perfection of “individual privacy” will not help you tackle the BIG CHALLENGES of today.


Dietmar Dahmen

15.55 - 16.25 | PANEL | Attack of the Clones | Will GDPR-like Regimes Rule Global Privacy?

Come see the latest installment of one of the highest-rated programmes from major privacy conferences as it makes its Global debut at the 2021 EDAA Summit. We’ll reveal what privacy and data protection look like for policy, technology, business and society in the data galaxy of the future!



Peter Kosmala, Founder and Principal, PRIVĀT, LLC (Newport RI). Faculty Instructor, York University


Cristina Onosé, Lead, Advocacy and Thought Leadership - Privacy and Cybersecurity, PWC (Toronto ON)

Nicole Stephensen, Principal Consultant — GroundUp Privacy Consulting Pty. Ltd. (Brisbane AU)
Pablo Palazzi, Senior Partner, Allende y Brea (Buenos Aires)

16.25 - 16.45 | PANEL | Views from Across the Global Network

Hear from our international network across the US, Canada and Europe on privacy developments worldwide and their impact on self-regulatory standards and codes. This session aims to provide a better understanding of the core values and benefits of effective self-regulation amidst different regulatory regimes, and the key global developments taking shape for the benefit of companies operating across the industry and across borders.


Lucas Boudet, Director General, European Advertising Standards Alliance (EASA)


Lou Mastria, Executive Director, DAA

Julie Ford, Executive Director, DAAC
Ionel Naftanaila, Programme Development Director, EDAA


16.45 - 16.55 | Coffee & Networking Break
16.55 - 17.20 | PRESENTATION | Privacy Sandbox and the role of ecosystem feedback

Web platform innovation has always been a collaborative effort involving developers, browsers, and businesses who are willing to test and learn together. Chrome’s approach to the Privacy Sandbox is no different. We invited the web community to help develop a set of new privacy-preserving technologies that can support a healthy, sustainable web ecosystem. Join to hear how the process for developing privacy preserving technologies works and learn how ecosystem feedback is shaping the solutions.

The presentation will be followed by a Q&A session.


Hanne Tuomisto-Inch, Head of Chrome and Web Partnerships EMEA, Google
Michael Todd, Head of Advertising Industry Relations EMEA, Google

17.20 - 17.50 | PANEL | A company perspective: challenges and opportunities of tomorrow

Drawing on the prior sessions of the day, expert authorities in data protection and digital advertising will answer a series of questions designed to provide a comprehensive overview of how companies are concretely planning to tackle the challenges of tomorrow and capitalise on its opportunities.



Ruth Boardman, Partner, Bird & Bird


Vincent Potier, Founder, London Digital Ventures Limited

Alan Chapell, President, Chapell & Associates
Robert Blanck, General Manager E-Commerce & Advertising, Axel Springer National Media & Tech GmbH & Co. KG

17.50 - 18.00 | CLOSING REMARKS

Angela Mills Wade, Chair, EDAA and Executive Director, EPC, will thank participants and audience and revisit the key takeaways from today's event. (Live streaming ends) 

18.00 - 19.00 | COCKTAIL HOUR

(In-person attendees only) The perfect ending to a genuinely fruitful day.


Luca Bertuzzi
Journalist and Editor
Robert Blanck
General Manager E-Commerce & Advertising
Axel Springer National Media & Tech GmbH & Co. KG
Ruth Boardman
Bird & Bird
Lucas Boudet
Director General
European Advertising Standards Alliance (EASA)
Ilaria Buri
Research Fellow, Institute for information Law
University of Amsterdam
Alan Chapell
Chapell & Associates
Dietmar Dahmen
Keynote speaker. Inspirator. Transformation expert.
Julie Ford
Executive Director
Digital Advertising Alliance of Canada
Catherine Garcia-van Hoogstraten
Director of Responsible Technology, European Government Affairs
Peter B. Kosmala, CIPP
Founder and Principal | Faculty Instructor
PRIVĀT, LLC | York University
Lou Mastria
Executive Director
Digital Advertising Alliance
Eva Maydell
Member of the European Parliament
EPP Group
Angela Mills Wade
Executive Director
European Publishers Council (EPC)
Conor Murray
Head of Regulatory and Public Affairs
Ionel Naftanaila
Director of Programme Development
Cristina Onosé, MA, CIPP/C, CIPM
Lead, Cyber Threat Intelligence, Privacy Advocacy and Thought Leadership
PwC Canada
Pablo A. Palazzi
Socio | Partner
Allende y Brea
Vincent Potier
London Digital Ventures Ltd & Klever Programmatic Inc.
Florence Ranson
Guido Scorza
Member of the Italian Data Protection Authority (Garante per la protezione dei dati personali)
Italian Data Protection Authority
Nicole Stephensen
Managing Director
Ground Up Consulting
Michael Todd
Head of Advertising Industry Relations EMEA
Hanne Tuomisto-Inch
Head of Chrome and Web Partnerships EMEA
Diana Vlad-Câlcic
Policy Officer
European Commission, department for Communications Networks, Content and Technology (DG CONNECT)






You can download the Sponsor's Brief here and contact us at team@edaa.eu if you are interested in becoming a sponsor for the 2021 EDAA Summit!