* Programme is subject to change
Registration, Welcome Coffee & Networking Opportunities
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This session will present EDAA's groundbreaking consumer research, which was conducted by MTM in March 2019 to explore consumer attitudes and perceptions towards online advertising and determine how these may have changed since the introduction of GDPR, under particular consideration of implications for EDAA’s self-regulatory programme.
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Coffee Break & Networking Opportunities
How will self-regulatory mechanisms continue to play a critical and positive role for businesses and consumers in response to key legislative changes in the digital world?
Ionel Naftanaila - Director of Programme Development, EDAA
This debate will provide an ideal opportunity to gain consumer-centric learnings from recent privacy research and discuss together how industry principles can best respond to the ever-changing legislative backdrop in Europe and beyond.
Guy Parker - Chief Executive, Advertising Standards Authority
Stefan Hanloser - Vice President Data Protection Law, ProSiebenSat.1
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Lunch & Networking Opportunities
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Dietmar Dahmen - Tech Rider
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GDPR has re-established the EU as a global regulator and elevated the importance of privacy compliance for organisations all over the world. It also has revived a timeless debate: is a single, global privacy standard feasible? Can such a standard capably serve the 'data galaxy' of the future? Four national experts, ("The Jedi Knights"), will examine the social, cultural and political dynamics of three privacy regimes: EU, US and Canada. They will debate whether or not these regimes can harmonise, interoperate or, if a single model will prevail. You'll learn where technology and policy will take us next, what this means for digital media and which data protection model is best suited to both protect and innovate for the future.
Darren Abernethy - Senior Counsel, TRUSTARC
Mathilde Fiquet - Director General, FEDMA
Peter Kosmala - Founder and Principal, PRIVÂT, LLC
Cristina Onosé - Lead, Advocacy and Thought Leadership - Privacy and Cybersecurity, PWC
Hear from our international network across Europe, the US, Canada and Argentina on privacy developments worldwide and their impact on self-regulatory standards and codes. This session aims to provide a better understanding of the core values and benefits of effective self-regulation amidst different regulatory regimes, and the key global developments taking shape for the benefit of companies operating across the industry and across borders.
David LeDuc - Vice President Public Policy, NAI
Julie Ford - Executive Director, DAAC
Lou Mastria - Executive Director, DAA
Mary Teahan - Honorary President, AMDIA
Post-event drinks & Networking Opportunities
Darren Abernethy is Senior Counsel at the San Francisco headquarters of TrustArc Inc, the global leader in privacy compliance technology solutions, privacy consulting and TRUSTe certification solutions.
At TrustArc, Darren provides product and legal advice for the company’s suite of consent, advertising, marketing and consumer-facing technology solutions. Darren helps lead the company’s own privacy and data governance program; negotiates transactional matters; and interfaces with regulators, policy officials and TrustArc’s industry partners and peers. Darren’s areas of particular attention include EMEA data protection law, global digital advertising, the California Consumer Privacy Act, geolocation, cross-border data transfers and marketing regulations.
Prior to joining TrustArc, Darren practiced telecommunications law in private practice in Washington, D.C. In this capacity, he advised cable and broadband providers, cellular carriers, and members of the wireless spectrum ecosystem on FCC telecom matters and data privacy.
A holder of the American Bar Association-IAPP Privacy Law Specialist designation and all seven International Association of Privacy Professionals certifications, Darren is admitted to practice law in New York, Washington, D.C., and California.
Dietmar Dahmen is a European Top Speaker for change, future, disruption, digital transformation, innovative business models, sales and marketing and customer centered success.
Dietmar started out as a strategic planner, and later moved on to become a highly awarded creative. He was Creative Director with DDB, Executive Creative Director with Ogilvy, Chief Creative Officer and Managing Director with BBDO working in Hamburg, New York, Munich, Los Angeles and Vienna.
Today Dietmar works independently as a professional speaker and consultant for change, innovation and disruptive market strategies with global clients and world-wide engagements. He is the founder of the „Bamm! Institue for Transformation“ and functions as the expert for disruptive marketing with the European Association of Communication Agencies (EACA). He is involved with various companies and start ups, and holds the position of Chief Innovation Officer with „ecx.io“, an IBM company.
Mathilde Fiquet is the Director General of FEDMA, the Federation of European Direct and Interactive Marketing, after having been its EU legal Affairs Manager since 2010. FEDMA represents the interest of the entire Direct Marketing value chain.
Mathilde also is the Vice Chair of the European Interactive Digital Advertising Alliance (EDAA), promoting self-regulation for EU digital advertising.
Mathilde coordinates the work of the FEDMA Legal Affairs Committee and focuses on issues relating to data protection and privacy for the direct marketing sector, as well as work on self-regulation. Before that, she studied European Public Affairs at the University of Maastricht in the Netherlands.
Julie Ford is the Executive Director of the Digital Advertising Alliance of Canada, the Canadian arm of the AdChoices self-regulatory program. Julie handles all administration and advocacy for the program. Previous to the DAAC, Ford worked ad network-side, agency-side and association-side throughout her digital career, which started in 2000.
Dr Stefan Hanloser is Vice President Data Protection Law at ProSiebenSat.1 Media SE. Operating out of the company’s headquarter in Munich, Stefan oversees ProSiebenSat.1’s group-wide privacy legal program. Since 2018, Stefan is member of the Privacy Advisory Board of European netID Foundation (EnID). Prior to joining ProSiebenSat.1, Stefan worked as Global Corporate Privacy Officer at Allianz Asset Management AG, the financial services holding of Allianz Group. Stefan has a background as an information technology lawyer with two international law firms in Munich, New York, and Washington, D.C.
Peter Kosmala is the Founder and Principal of PRIVÂT, LLC (pronounced, “Pree-vott”), a consultancy that specializes in data privacy as a strategic imperative. Peter advises clients on data innovation and governance in the evolving global regulatory environment and provides insights to business planning, product development and emerging technologies from a privacy perspective.
Peter is a recognized thought leader in data privacy and a digital media pioneer who writes and speaks frequently at international forums. He led the creation of the first certification in data protection, the Certified Information Privacy Professional (CIPP) in 2004 and was instrumental in growing the International Association of Privacy Professionals (IAPP) to a global community as its first Vice President of business development.
Peter formed the nucleus of the first digital media team at WIRED magazine and Hotwired, the first ad-supported Website. He also served as the first managing director of the Digital Advertising Alliance (DAA-US) and led the expansion of the “Your Ad Choices” programme.
Prior to founding PRIVÂT, Peter held technology and public affairs roles as Vice President of Platform for programmatic media company, dataxu, and as Senior Vice President of Government Relations for the American Association of Advertising Agencies (4A’s). His roots are in the advertising business at agencies, Wells Rich Greene BDDP and MVBMS Partners/EURO RSCG.
Peter presently serves as a board advisor to York University’s (Canada) privacy certificate program. He co-chairs the Privacy SIG of the Information Systems Security Association (ISSA), the oldest infosecurity association in the world. He is certified CIPP/US and is an electronic media graduate of the University of Cincinnati (Ohio, USA).
David is the Vice President of Public Policy at the Network Advertising Initiative (NAI), the leading self-regulatory association for the third-party advertising industry. In this position, David works closely with member companies and represents the industry to promote a strong and responsible ad tech industry. David is a veteran of IT and public affairs, with extensive experience representing technology companies before the United States Congress, federal regulatory agencies, and state legislatures.
Prior to joining NAI, David was the Senior Director for Public Policy at the Software & Information Industry Association, where he led the Association’s technology policy efforts for more than 15 years across a wide range of IT issues such as data privacy and security, cybersecurity, digital platform responsibility, and open data standards. David is a graduate of West Virginia University with a degree in political science.
Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. The DAA (www.digitaladvertisingalliance.org) Self-Regulatory Program for Online Behavioral Advertising (www.youradchoices.com) was launched in 2010 by a consortium of the nation's largest media and marketing associations. Mastria joined DAA in 2012, and has represented DAA in testimony before Congress and in other industry and policymaking events.
Mastria also has served as Chief Privacy Officer at both regulated and self-regulated organizations, serving at the Direct Marketing Association (now part of the Association of National Advertisers), Canoe Ventures, LLC (a joint venture of the nation’s six largest cable companies), and DataLogix Corp., a leading provider of database services.
In 2018, Mastria was named to AdMonster’s inaugural “Power List,” honoring professional excellence and influence in digital media & advertising. Mastria is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals and a Certified Information Systems Security Professional (CISSP) through the International Information Systems Security Certification Consortium, Inc., (ISC)²®.
Angela Mills Wade has been the Executive Director of the European Publishers Council (EPC) since 1991, a high level lobby group of Chairmen and CEOs of leading European media groups. Angela holds a number of industry positions including the Chairmanship of the EDAA (European Digital Advertising Alliance). She is a member of the Boards of EASA (European Advertising Standards Alliance) the UK Copyright Hub, News Media Coalition and Reporters without Borders UK. In 1999 Angela founded Europe Analytica, an independent public affairs consultancy in Brussels specialising in the media, advertising and creative industries - working with companies, leading associations and supporting EU innovation and technology projects.
Angela is married with two children, and lives in Oxford
Ionel Naftanaila is EDAA's Director of Programme Development. He worked for the EDAA since before its incorporation in 2012 and has played a key role in setting up and shaping the European Self-Regulatory Programme. Prior to working with the EDAA, Ionel ran a number of technology businesses active in the CEE, and he has a PhD in Management, having studied the Bucharest Unisversity of Economic Studies and HEC Montreal.
Cristina brings expertise in privacy compliance and government relations to client needs across e-marketing, interest-based advertising and emerging technologies such as IoT and automated vehicles. She is a strong proponent of co-regulation, accountability, and consumer education in order to augment both privacy protections and business innovation.
Prior to joining PwC Canada, Cristina was the Director of Government Relations at the Canadian Marketing Association (CMA) where she advised Canada’s leading brands on marketing and privacy compliance and built strong relationships with key regulators.
Cristina serves on the boards of the Digital Advertising Alliance of Canada (DAAC), the European Union Chamber of Commerce in Canada (EUCCAN), and the Public Affairs Association of Canada (PAAC).
She is certified in privacy (CIPP/C, CIPM) and in digital marketing. She holds an MA in International Affairs from University of Toronto’s Munk School of Global Affairs and an executive certificate in Cybersecurity Policy from the Harvard Kennedy School of Government.
Guy became Chief Executive of the Advertising Standards Authority, the UK regulator of ads in all media, in 2009. He is responsible for executing the ASA’s strategy to make ads responsible, including through the development of regulatory policy, the provision of CAP advice and training, the investigation of complaints, proactive project work, enforcement activity and the system’s communications, marketing, public affairs and research activities.
From 2013 to 2016, Guy chaired the European Advertising Standards Alliance, the single authoritative voice on advertising self-regulation comprising national advertising self-regulatory organisations and organisations representing the advertising and media industries in Europe and beyond. He remains a Board and Executive Committee member.
Guy is Vice President of the International Council for Advertising Self-Regulation, a member of the Fundraising Regulator’s Standards Committee, a member of the UK government’s Consumer Protection Partnership Strategic Group, a member of the International Chamber of Commerce’s UK Marketing and Advertising Committee and a Fellow of the Institute of Promotional Marketing.
Mary Teahan heads the AdChoices movement in Argentina. She is the former chair of the Global Data-Driven Marketing Alliance (GDMA), former president of the Argentine DMA "AMDIA", founder and CEO of the marketing communications agency Qendar Marketing Humano para una Sociedad Mejor based in Buenos Aires. She is an author, university professor, speaker and authority on privacy and personal data protection in marketing.