EDAA Summit 2019

At the World Federation of Advertisers (WFA), Catherine Armitage provides strategic guidance on some of the digital governance challenges facing advertisers in a data-driven, hyper-connected world. She runs the WFA’s Digital Governance Exchange forum and leads advocacy work on digital policy issues to represent the voice of marketers. Catherine began her career at Procter & Gamble, where she led brand marketing initiatives and coordinated e-commerce strategy across Western Europe. The World Federation of Advertisers (WFA) is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum – through a unique, global network of the world’s biggest markets and biggest marketers. WFA’s champions responsible and effective marketing communications worldwide. More information at www.wfanet.org

Dietmar Dahmen is a European Top Speaker for change, future, disruption, digital transformation, innovative business models, sales and marketing and customer centered success.

Dietmar started out as a strategic planner, and later moved on to become a highly awarded creative. He was Creative Director with DDB, Executive Creative Director with Ogilvy, Chief Creative Officer and Managing Director with BBDO working in Hamburg, New York, Munich, Los Angeles and Vienna.

Today Dietmar works independently as a professional speaker and consultant for change, innovation and disruptive market strategies with global clients and world-wide engagements. He is the founder of the „Bamm! Institue for Transformation“ and functions as the expert for disruptive marketing with the European Association of Communication Agencies (EACA). He is involved with various companies and start ups, and holds the position of Chief Innovation Officer with „ecx.io“, an IBM company.

Eleonor Duhs is a Barrister and Director in Fieldfisher's Technology, Outsourcing and Privacy team in London. She was the UK Government’s lead lawyer in EU negotiations on the GDPR. She has extensive experience of advising on Brexit. She was the Foreign Office’s lead lawyer on the European Union (Referendum) Act 2015. As a senior lawyer at the Department for Exiting the European Union, she led on the core provisions of the European Union (Withdrawal) Act 2018, aspects of the withdrawal agreement and the framework for the future relationship between the UK and the EU.

About Mathilde

Mathilde Fiquet is the Director General of FEDMA, the Federation of European Direct and Interactive Marketing, after having been its EU legal Affairs Manager since 2010. FEDMA represents the interest of the entire Direct Marketing value chain. 

Mathilde also is the Vice Chair of the European Interactive Digital Advertising Alliance (EDAA), promoting self-regulation for EU digital advertising. 

Mathilde coordinates the work of the FEDMA Legal Affairs Committee and focuses on issues relating to data protection and privacy for the direct marketing sector, as well as work on self-regulation. Before that, she studied European Public Affairs at the University of Maastricht in the Netherlands.

Tim has launched and grown brands around the globe for businesses such as Zipcar, NBC-Universal, Hutchison-Whampoa, McCann-Erickson and BBC-Worldwide. He has over 21 years experience in senior marketing and commercial roles, such as managing director of the Institute of Direct and Digital Marketing online, and founding director of the Academy of Digital Business Leaders. He is the host of the ClickZ digital marketing podcast (20k listeners) and the weekly ClickZ digital marketing webinars, as well as being a regular speaker. 

Over the last few years Tim has focused on how consumer empowerment and data regulation is changing online advertising. Tim is part of the founding team at Smesh, using machine learning to build next-generation contextual targeting.

About Julie

Julie Ford is the Executive Director of the Digital Advertising Alliance of Canada, the Canadian arm of the AdChoices self-regulatory program. Julie handles all administration and advocacy for the program. Previous to the DAAC, Ford worked ad network-side, agency-side and association-side throughout her digital career, which started in 2000.

Dr Stefan Hanloser is Vice President Data Protection Law at ProSiebenSat.1 Media SE. Operating out of the company’s headquarter in Munich, Stefan oversees ProSiebenSat.1’s group-wide privacy legal program. Since 2018, Stefan is member of the Privacy Advisory Board of European netID Foundation (EnID). Prior to joining ProSiebenSat.1, Stefan worked as Global Corporate Privacy Officer at Allianz Asset Management AG, the financial services holding of Allianz Group. Stefan has a background as an information technology lawyer with two international law firms in Munich, New York, and Washington, D.C.

David is the Vice President of Public Policy at the Network Advertising Initiative (NAI), the leading self-regulatory association for the third-party advertising industry. In this position, David works closely with member companies and represents the industry to promote a strong and responsible ad tech industry.  David is a veteran of IT and public affairs, with extensive experience representing technology companies before the United States Congress, federal regulatory agencies, and state legislatures. 

Prior to joining NAI, David was the Senior Director for Public Policy at the Software & Information Industry Association, where he led the Association’s technology policy efforts for more than 15 years across a wide range of IT issues such as data privacy and security, cybersecurity, digital platform responsibility, and open data standards. David is a graduate of West Virginia University with a degree in political science.

Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. The DAA (www.digitaladvertisingalliance.org) Self-Regulatory Program for Online Behavioral Advertising (www.youradchoices.com) was launched in 2010 by a consortium of the nation's largest media and marketing associations. Mastria joined DAA in 2012, and has represented DAA in testimony before Congress and in other industry and policymaking events.

Mastria also has served as Chief Privacy Officer at both regulated and self-regulated organizations, serving at the Direct Marketing Association (now part of the Association of National Advertisers), Canoe Ventures, LLC (a joint venture of the nation’s six largest cable companies), and DataLogix Corp., a leading provider of database services.

In 2018, Mastria was named to AdMonster’s inaugural “Power List,” honoring professional excellence and influence in digital media & advertising. Mastria is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals and a Certified Information Systems Security Professional (CISSP) through the International Information Systems Security Certification Consortium, Inc., (ISC)²®.

About Angela

Angela Mills Wade has been the Executive Director of the European Publishers Council (EPC) since 1991, a high level lobby group of Chairmen and CEOs of leading European media groups. Angela holds a number of industry positions including the Chairmanship of the EDAA (European Digital Advertising Alliance). She is a member of the Boards of EASA (European Advertising Standards Alliance) the UK Copyright Hub, News Media Coalition and Reporters without Borders UK.  In 1999 Angela founded Europe Analytica, an independent public affairs consultancy in Brussels specialising in the media, advertising and creative industries - working with companies, leading associations and supporting EU innovation and technology projects.

Angela is married with two children, and lives in Oxford

About Ionel

Ionel Naftanaila is EDAA's Director of Programme Development. He worked for the EDAA since before its incorporation in 2012 and has played a key role in setting up and shaping the European Self-Regulatory Programme. Prior to working with the EDAA, Ionel ran a number of technology businesses active in the CEE, and he has a PhD in Management, having studied the Bucharest Unisversity of Economic Studies and HEC Montreal. 

About Cristina

Cristina brings expertise in privacy compliance and government relations to client needs across e-marketing, interest-based advertising and emerging technologies such as IoT and automated vehicles. She is a strong proponent of co-regulation, accountability, and consumer education in order to augment both privacy protections and business innovation.

Prior to joining PwC Canada, Cristina was the Director of Government Relations at the Canadian Marketing Association (CMA) where she advised Canada’s leading brands on marketing and privacy compliance and built strong relationships with key regulators.

Cristina serves on the boards of the Digital Advertising Alliance of Canada (DAAC), the European Union Chamber of Commerce in Canada (EUCCAN), and the Public Affairs Association of Canada (PAAC).

She is certified in privacy (CIPP/C, CIPM) and in digital marketing. She holds an MA in International Affairs from University of Toronto’s Munk School of Global Affairs and an executive certificate in Cybersecurity Policy from the Harvard Kennedy School of Government.

Guy became Chief Executive of the Advertising Standards Authority, the UK regulator of ads in all media, in 2009. He is responsible for executing the ASA’s strategy to make ads responsible, including through the development of regulatory policy, the provision of CAP advice and training, the investigation of complaints, proactive project work, enforcement activity and the system’s communications, marketing, public affairs and research activities.

From 2013 to 2016, Guy chaired the European Advertising Standards Alliance, the single authoritative voice on advertising self-regulation comprising national advertising self-regulatory organisations and organisations representing the advertising and media industries in Europe and beyond. He remains a Board and Executive Committee member.

Guy is Vice President of the International Council for Advertising Self-Regulation, a member of the Fundraising Regulator’s Standards Committee, a member of the UK government’s Consumer Protection Partnership Strategic Group, a member of the International Chamber of Commerce’s UK Marketing and Advertising Committee and a Fellow of the Institute of Promotional Marketing.

Joshua Pittel is Global Privacy Manager at the San Francisco headquarters of TrustArc Inc, the leader in privacy compliance technology solutions, privacy consulting and TRUSTe certification solutions.

At TrustArc, Joshua helps his clients around the world comply with privacy regulations and self-regulatory standards including GDPR, Privacy Shield, EDAA, etc.

Prior to joining TrustArc, Josh was general counsel of a San Francisco venture capital firm, where he managed investment deals and worked as in-house counsel at its portfolio companies.

A holder of the CIPP/US/E IAPP certifications, Joshua is admitted to practice law in California.

Thomas joined Google in August 2006. He currently leads go-to-market strategy and operations for privacy across advertising partners in EMEA as well as supporting Google’s publishing partners in the region to make the most of out the digital advertising opportunity in a sustainable way. Previously, Thomas was responsible for Google’s partnerships business in Germany, Austria and Switzerland. Before joining Google, Thomas was one of the first employees of Shazam (later acquired by Apple) and helped grow its music recognition technology from a prototype on a laptop to one of the globally most installed mobile applications. Thomas has a PhD in Computer Science from the University of Edinburgh.

After more than a decade as a lawyer in different departments of the CNIL and as a privacy expert in an international banking group, Clémence Scottez is currently the head of the economic sector department at the French data protection authority. She’s in charge of the private sector including banks, transportation, energy, insurance, biometrics, retail and marketing). She is specialized in IP/IT and data protection and is involved in several EDPB subgroups (technology subgroup and social media subgroups). 

Warwick is the Legal & Business Affairs Director for IPG Mediabrands’ international businesses across the EMEA, APAC and LATAM regions. He has been with IPG Mediabrands for 12 years operating across media services, technology, privacy and corporate affairs. Warwick is responsible for client accountability, data governance and financial transparency standards. Always passionate and curious about the next tech development yet equally mindful of personal privacy.

About Mary

Mary Teahan heads the AdChoices movement in Argentina. She is the former chair of the Global Data-Driven Marketing Alliance (GDMA), former president of the Argentine DMA "AMDIA", founder and CEO of the marketing communications agency Qendar Marketing Humano para una Sociedad Mejor based in Buenos Aires. She is an author, university professor, speaker and authority on privacy and personal data protection in marketing.

Ed Vaizey has been the Member of Parliament for Wantage since 2005 and is the Prime Minister’s Trade Envoy to Vietnam, Cambodia and Laos. He served as the UK Government Culture and Digital Minister from 2010-16, and was the longest-serving Minister in that role. He was appointed a privy councillor in 2016.

In his role as Minister, Ed was responsible for the roll out of the successful UK rural broadband programme, the introduction of 4G, and tax credits for film, television, animation and video games, which have helped make the creative industries the fastest growing part of the UK economy. In addition, he played a key role in attracting inward investment to the UK tech economy

Caroline has been in market research for 20 years and in 2010 she founded the quantitative research practice at MTM; by 2015 the company had won the UK’s Best Agency award from the Market Research Society (MRS), an accolade repeated in 2018. MTM is a research and strategy consultancy that specialises in the media and technology sectors, helping clients such as Google, Sky, Netflix and the BBC to stay ahead in a fast-changing landscape. Caroline is a Certified Member of the MRS and has also won their Advertising & Media Research Award twice, for her pioneering research into online ad effectiveness. Her industry work includes several landmark studies for the IAB, Newsworks and Thinkbox. Outside of work she can be found playing with her two year old son, or supporting the local Green Party, in which she has been instrumental in creating a successful Progressive Alliance with the local Liberal Democrats.