EDAA Summit 2018

Waldorf Hilton, London, 27 November 2018
EDAA Summit 2018

Reaching the Summit of Consumer Trust

Gallery

This was EDAA Summit 2018

Programme

* Programme is subject to change

09:00-10:00 Registration and Welcome Coffee

Registration, Welcome Coffee & Networking Opportunities

10:00-10:10 Welcome Address

Angela Mills Wade, Chair, EDAA; Executive Director, EPC

10:10-10:40 Keynote - GDPR: Reflections and Realities

Armand Heslot, IT Expert, CNIL
 

After years of careful construction and negotiation, the GDPR came into effect on 25 May 2018. Has GDPR lived up to its promise? Are companies compliant? Are consumers feeling the benefit? What is on the horizon for data-centric business models? This keynote will cover it all!   

10:40-11:00 Presentation - Working together to build consumer trust: WFA’s vision for the future of the digital marketing ecosystem

Stephan Loerke, Chief Executive Officer, World Federation of Advertisers

 

The brand-owners’ agenda. Advertising is the lifeblood of the internet. But the ad industry is increasingly seen to be behind everything that’s wrong with the internet. Regulatory and media scrutiny is at an all-time high. Consumer trust in digital advertising is at an all-time low.

As brand-owners, we are determined to drive change, in order to address issues of transparency, viewability, brand safety, ad fraud, effectiveness, measurement and data usage. Only by taking concerted action on online ad industry standards can we protect on a  longer term our license to connect with people online. By raising visibly the bar, we’re convinced that we can build greater trust in the ecosystem and better align the ad industry with people and policy-makers. And this in turn will create the foundation for sustainable growth.

11:00-11:35 Keynote - ePrivacy Regulation: Why you should care

Eduardo Ustaran, Partner, Hogan Lovells
 

ePrivacy: stay calm and get to grips with the issues you should care about! What does the pending regulation have in store for ad tech? What’s the timeframe for negotiation and adoption? How does this all work alongside the GDPR? In this session, Eduardo Ustaran takes you through the issues that matter the most.

11:35 - 11:50 Coffee Break

Coffee Break & Networking Opportunities

11:50-12:05 Presentation - The Latest on IAB Europe’s TCF

Christie Dennehy-Neil, Head of Policy & Regulatory Affairs, IAB UK

 

Managing consent across the advertising supply chain is a crucial challenge within the new regulatory framework. At last year’s EDAA Summit, industry leaders discussed the benefits of IAB Europe’s new Transparency and Consent Framework. In this presentation, hear all about the progress and current state of play of this important industry initiative.

12:05-12:50 Privacy and Programme Developments Across Borders

Moderator: 
Cristina Onosé, Board Member, DAAC; Director of Government Relations, CMA


Panelists:

Ionel Naftanaila, Programme Development Director, EDAA
Alex Propes,
Senior Director, Public Policy & International Interactive Advertising Bureau [US]
Julie Ford, Executive Director, Digital Advertising Alliance of Canada
Mary Teahan, Honorary President of AMDIA and leader of the AdChoices initiative in Argentina

 

Hear from our international network across Europe, the US, Canada, and LATAM on privacy developments worldwide and their impact on self-regulatory standards and codes. This session aims to provide a clear understanding of the core values and benefits of effective self-regulation amidst different regulatory regimes, and the key global developments taking shape for the benefit of companies operating across the industry and across borders.

12:50-13:00 Closing Remarks

Angela Mills Wade, Chair, EDAA; Executive Director, EPC

13:00 -14:00 Lunch

Lunch & Networking Opportunities

14:00-14:30 Keynote - A World Gone Dark

Jamie Bartlett, Director, Centre for the Analysis of Social Media, Demos


In 2017, the EDAA alongside its governing associations, released several videos depicting an online world where legislation gets it wrong – an online world ‘gone dark’. Today, we explore the paradox – a world without data versus a world with unfettered data collection. How does the consumer experience these two worlds?

14:30-15:10 Keynote - The Trust Imperative

Peter Kosmala, VP Platform, DataXu


Several critical issues are co-mingling in today’s marketing arena, some in discreet, consumer-facing ways and others in more complex ways that are less visible to the consumer. These include: data privacy; online piracy; ad-malware (“malvertising”); ad fraud; and brand safety. Such issues can positively or negatively impact how a marketer is perceived: in what contexts the marketer’s brand appears; who is actually profiting from the brand’s ad placements; the “trustworthiness” of the advertising; and, how responsibly and transparently the brand - and parties acting on its behalf - are managing the personal data used in the advertising. These multi-faceted challenges are becoming increasingly difficult for marketers to manage. Yet the answer is quite straightforward: create a framework where all of the issues - and all of those responsible - are positioned within a prism of TRUST with data protection at the center. Privacy as the trust imperative.

15:10-16:00 Putting the Consumer First

Moderator:

Conor Murray, Chair of Industry Steering Group; Regulatory & Public affairs Director, egta


Panelists:

Damon Reeve, Chief Executive Officer, The Ozone Project
Stéphane MartinChair, European Advertising Standards Alliance, Director General, ARPP
Chris Combemale
Group CEO of the DMA UK and Co-Chair of FEDMA
Jamie Barnard, General Counsel - Global Marketing, Media and e-Commerce, Unilever


Self-regulation, and in particular the EDAA Programme, is all about putting the consumer front and centre. At a time when consumer trust towards online advertising is at an all-time low, hear how different players across the ecosystem are stepping up and standing out. EDAA plays a critical and proven role in bridging consumer trust in the digital ad space, and we are not alone.

16:00-16:15 Closing Remarks

Angela Mills Wade, Chair, EDAA; Executive Director, EPC

16:15 -17:00 Post-Event Networking Coffee

Coffee Break & Networking Opportunities

Speakers

Jamie Barnard
Jamie Barnard
General Counsel - Global Marketing, Media and eCommerce
Unilever
Jamie Bartlett 
Jamie Bartlett
Director of the Centre for the Analysis of Social Media
Demos
Chis Combemale
Chris Combemale
Group CEO
DMA UK
Christie Dennehy-Neil
Christie Dennehy-Neil
Head of Policy & Regulatory Affairs
IAB UK
Julie Ford
Julie Ford
Executive Director
Digital Advertising Alliance of Canada
Armand Heslot
Armand Heslot
IT Expert
CNIL
Peter Kosmala
Peter Kosmala
Vice President - Platform
DataXu
Stephan Loerke
Stephan Loerke
Chief Executive Officer
World Federation of Advertisers
Stephane Martin
Stéphane Martin
Chairman
European Advertising Standards Alliance
Conor Murray
Conor Murray
Regulatory & Public affairs Director
egta
Ionel Naftanaila
Ionel Naftanaila
Director of Programme Development
EDAA
Cristina Onosé
Cristina Onosé
Director of Government Relations
Canadian Marketing Association
Alex Propes
Alex Propes
Senior Director of Public Policy
Interactive Advertising Bureau
Damon Reeve
Damon Reeve
Chief Executive Officer
The Ozone Project
Mary Teahan
Mary Teahan
Chief Executive Officer
Honorary President, AMDIA; Leader of the AdChoices initiative in Argentina
Eduardo Ustaran
Eduardo Ustaran
Partner
Hogan Lovells
Angela Mills Wade
Angela Mills Wade
Executive Director
The European Publishers Council (EPC)

Venue

The EDAA Summit 2018 will take place on November 27th 2018 at:

The Waldorf Hilton
Aldwych, WC2B 4DD
London
United Kingdom

51.5126275, -0.1210729

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