EDAA Summit 2022
From choices to
voices:
Transparency in action

In this year’s event, thought-leaders, regulators, consumer experts and industry innovators will come together for many invigorating discussions on the past, present and future of self-regulation in the digital advertising ecosystem. The forthcoming developments in policy and in the regulatory environment for data-driven advertising will be analysed alongside consumer views, industry innovation and programme developments. Our speakers will disclose what measures can be put in place to promote a sustainable and vibrant ecosystem, leveraging EDAA's core pillars of transparency, choice and control, and its educational programme. Please find the agenda below and stay tuned for the speaker lineup that will be announced soon. All times are UTC.
*Programme is subject to change
Speaker:
Angela Mills Wade, Owner of Europe Analytica and Executive Director of the European Publishers Council
Keynote speaker:
Stephen Bonner, Deputy Commissioner Executive Director (Regulatory Futures and Innovation) - ICO
Stephen Bonner discusses the current digital advertising ecosystem, giving an overview of the enforcement priorities for AdTech of the Information Commissioner’s Office, and its expectations from the players active in the industry. Mr. Bonner will give some recommendations for success in order to avoid being caught on the wrong side of a potential breach.
Moderator:
Eleonor Duhs, Partner & Head of Data Privacy - Bates Wells
Panellists:
Ionel Naftanaila, Director of Programme Development - EDAA
Nikolas Moschakis, Senior Policy Adviser - EPC
Christoph Bauer, CEO & Founder - ePrivacy
Get an insight as to how the EDAA is preparing to enhance one of its main self-regulatory assets – the “AdChoices Icon” – to provide companies with a simple, clear, and meaningful way to address the extensive transparency provisions being enshrined into EU law. The organisation that brought the well-recognised “AdChoices Icon” to the European market, details what a decade of acute understanding can unlock in terms of broad multi-stakeholder value, in a ‘win-win-win’ balancing act between regulators, consumers and industry.
Keynote Speaker:
Henna Virkkunen, Member of the European Parliament
MEP Virkkunen offers her view on the adopted DSA, detailing the outcome of the EU decision making process and the provisions that survived for online advertising transparency. MEP Virkkunen offers participants an insight into regulators’ expectations for the implementation phase and elaborates on the role that self-regulatory standards can play to complement digital policy legislation in relation to the DSA and GDPR.
Speakers:
Lidia Velkova Managing Director, Advisory Services, and Deputy Chief Executive - Clever Together
Bridget Heath, Chief Communications Officer, and Project Leader - Clever Together
In 2022, EDAA launched the largest online consumer conversation of its kind: “Your Online Voices”. People were encouraged to share their beliefs, expectations and hopes around data-driven advertising. EDAA was thrilled to provide consumers with a direct voice into the critical conversations around the future of the online advertising experience. In this keynote, the coordinating agency – CleverTogether – who independently ran and analysed the study, will reveal key findings and insights that can now be used to directly influence the way digital advertising is self-regulated and where the responsibility bar is set.
Moderator:
Gabrielle Robitaille, Senior Digital Policy Manager - WFA
Panellists:
Robin De Wouters, Communication and Commercial Director - FEDMA
Alexis Bley, Public Affairs Manager - EACA
Lidia Velkova Managing Director, Advisory Services, and Deputy Chief Executive - Clever Together
The EDAA has given consumers a direct voice into the debate, with inductive research techniques and a broad, open platform to share their views. The result – a wealth of genuine consumer insight. But how can we transfer insight to action? How can these learnings help shape the future of a digital advertising system that is fair, sustainable, and supports those that it ultimately claims to serve – consumers? Join our panelists as they explore this crucial part of the equation.
Keynote speaker:
Jamie Susskind, Author and Barrister
Moderator:
Peter Kosmala, Founder and Principal - PRIVĀT, LLC
Panellists:
Saiful Ahmed, Director, Ad Technology, Global Investment Digital Operations - Omnicom Media Group
Jamie Barnard, CEO - Compliant
William Harmer, Global Product Owner: Digital Marketing – Vodafone UK
Brand marketing has assumed a broader posture as we emerge from the height of the pandemic: sustainability, social responsibility, and data ethics are now more critical components in the relationships brands build with their consumers and their communities as well as with their employees and stakeholders. What do brands now expect from their advertising partners? How should practices adapt as digital business, technology and policy further evolve? Which online touch-points will best fortify brand reputation? In this panel discussion, we reveal an emerging era where privacy, safety and responsibility merge in an advertising experience that is built upon strong data ethics principles.
Moderator:
Conor Murray, Director of Regulatory and Public Affairs - egta
Panellists:
Julie Ford, Executive Director - DAAC
Mary Teahan, Head - APDA
Chet Dalzell, Vice President, Communications & Engagement - DAA
Leigh Freund, President & CEO - NAI
Hear from international experts across the US, Canada, and Argentina on privacy developments worldwide and their impact on self-regulatory standards and codes. This session aims to provide a better understanding of the core values and benefits of effective self-regulation amidst different regulatory regimes, and the key global developments taking shape for the benefit of companies operating across the industry and across borders. Get a succinct and clear understanding of everything you need to know to ensure your business stands in compliance with the latest rules and best practice.
Keynote speaker:
Konrad Shek, Director of Policy Research - Advertising Association
Following Brexit, it appears that the UK and the EU are set on taking different approaches to digital and data. Recognising the growth opportunities that the digital economy can bring, both sides are vying for global leadership in this field. However, they face the same challenges and risks, such as data privacy, illegal content online, content moderation, online fraud and competition in digital markets which require greater collaboration and cooperation. How should we make sense of this, and will there be a "winner"?
Moderator:
Angela Mills Wade, Owner of Europe Analytica and Executive Director of the European Publishers Council
Panellists:
Guy Parker, Chief Executive - ASA
Mathilde Fiquet, Account Director & Head of Office - Europe Analytica
Nicolas Rieul, VP Western Europe, Key Accounts EMEA, MD France & Head of Industry Relations Europe - Criteo
Robert Madelin, Senior Strategist - FIPRA International
This year marks the 10th Anniversary of the EDAA. A decade of experience in delivering actionable, effective, and credible industry standards for data privacy in digital advertising. During this time, the debate about transparency, choice and control at the intersect of data privacy and digital advertising has raged. For EDAA, effective and credible self-regulation is not about industry policing itself, it is not about finding the lowest common denominator for the industry to abide by, and it is certainly not about staving off regulation. EDAA’s brand of self-regulation is one that builds on credible, proven, trustworthy compliance and enforcement, and is one that empowers the consumer with meaningful options, looking ahead to ensure relevance when faced with incredible degrees of market innovation. In this panel, we look back to the origins and see how – under the EDAA – with collective ambitions, various actors have come together to foster a more responsible, fair, open, inclusive, and sustainable ecosystem for all. We also peer into the crystal ball at how a principled approach can continue to deliver value for all stakeholders in a new era.
Speaker:
Angela Mills Wade, Owner of Europe Analytica and Executive Director of the European Publishers Council
Stephen joined the ICO to lead our work developing our capacity and capability to regulate new and emerging technologies and innovations. He leads programmes of work to develop strategic ICO positions, based on horizon scanning and research, on technology issues such as data, supervision of the large technology platforms now in our remit, online harms, the Digital Markets Unit and delivery of the DRCF (Digital Regulatory Cooperation Forum) workplan. He is also leading on the implementation of the Children’s code.
Gabrielle Robitaille, Senior Digital Policy Manager, WFA, leads WFA’s digital policy work at EU and global level on topics such as data protection and privacy, ad tech, content regulation, data ethics and antitrust. With a master in European Politics and International Relations from Maastricht University, Gabrielle previously worked as Policy Analyst at the Motion Picture Association in Brussels.
Julie Ford is the Executive Director of the Digital Advertising Alliance of Canada, the Canadian arm of the AdChoices self-regulatory program. Julie handles all administration and advocacy for the program. Previous to the DAAC, she worked ad network-side, agency-side and association-side throughout her digital career, which started in 2000.
Guy is Chief Executive of the ASA, the UK regulator of ads in all media. Responsible for executing the ASA’s strategy to have More Impact Online, he oversees all functions of the ASA system. He’s also President of the International Council for Advertising Self-Regulation, a Board member of the Fundraising Regulator and a member of the Fundraising Regulator’s Standards Committee. From 2013 – 2016, Guy chaired the European Advertising Standards Alliance; he remains a Board and Executive Committee member.
Jamie Susskind is a barrister and the author of the award-winning bestseller ‘Future Politics: Living Together in a World Transformed’ by Tech (Oxford University Press, 2018), which received the Estoril Global Issues Distinguished Book Prize 2019, and was an Evening Standard and Prospect Book of the Year. With fellowships at Harvard and Cambridge, the Evening Standard has written that Jamie “could be one of the great public intellectual rock stars of our time.”
Jamie speaks around the world about politics and technology and appears regularly on the media. Recent engagements include Microsoft, Google, Harvard, Stanford, various professional services firms, investor and private conferences, and all the main literary festivals. He is equally comfortable delivering set-piece speeches to large crowds as he is in discussion in more intimate settings.
Jamie's latest book 'The Digital Republic: On Freedom and Digital Democracy in 21st Century' (Bloomsbury, 2022) is out now.
Lidia is an experienced issues engagement consultant, passionate about understanding issues and taking collective action that can help to more effectively address the ‘wicked problems’ global society faces. Throughout her career, Lidia has advised clients in a number of areas, including deep issues understanding, multi-market issues management, international public affairs, thought leadership positioning, and development of theories of change.
Lidia has experience supporting organisations to engage on the issue of digital marketing responsibility and data ethics at national, regional, and global level. She co-led the ‘Your Online Voices’ consumer engagement on which the EDAA partnered with Clever Together to deliver actionable insights of Europeans’ perceptions of and governance expectations of data-driven advertising.
Before joining Clever Together, Lidia held global public affairs roles in the communications agencies Edelman and APCO Worldwide. She has also worked as Development Director for a national UK charity.
Bridget has been providing strategic communications support for more than 18 years, through her work with a wide range of consumer, corporate and public sector clients. She has extensive experience assisting organisations at both a strategic and tactical level with brand positioning, media relations, executive profiling and thought leadership, as well as senior counsel on crises and issues management.
With her experience across the marketing and corporate communication spectrum, and with a strong background in consumer PR, Bridget helps our clients navigate the challenges and opportunities to engage people in the co-creation journey with Clever Together, as well as working with our clients to define their narrative and create future communications strategies to compliment the insights we deliver.
Before joining Clever Together, Bridget was a Director at global communications consultancy APCO Worldwide, and previously worked as Head of International Marketing for Grayling. Following her work in marketing and advertising for a boutique PR agency, and the UK-wide Capital Radio Group (now known as Global).
Alexis is in charge of Public Affairs at EACA, representing agencies’ interests at EU-level, with a focus on sustainability and transparency policies. He holds a Master’s degree in Business and Digital Law from Paris Sorbonne University. Prior to his current position, he worked as a Legal Advisor at the Brussels Chamber of Commerce.
Mary Teahan is Head of APDA (Alianza de Publicidad Digital de Argentina) the alliance that runs AdChoices in that country. She has over 20 years’ experience in privacy and data protection as they relate to marketing.
Mary also chairs the Institutional and International Relations Commission at DMA Argentina (ex AMDIA) and is Honorary President of the Association.
Teahan is a former Chair of the GDMA (Global Alliance of Data Driven Marketing Associations) where she is presently a member of the Executive Committee.
Member of the International ECHO Awards Board of Governors, she is Past Chair of the Argentine Ad Council (Consejo Publicitario Argentino), and owner and President of her own data driven marketing agency, Qendar.
Mary teaches Marketing at the Universidad de San Andrés in Buenos Aires, writes and speaks locally and internationally on marketing and privacy issues.
Christoph Bauer is founder and CEO of ePrivacy GmbH and conducts certifications on data protection for digital products and companies and offers privacy related consulting. ePrivacy runs the well known ePrivacy seal in Germany, Switzerland and the EU. Christoph Bauer has over 20 years of experience in the media industry as CFO and COO of well known companies like AOL and wunderloop where he also developed the field of data protection. He has a substantive experience with data privacy seals, e.g. from ULD, EuroPriSe and ePrivacyseal for compliance with the high standards of German and European data privacy. He is accredited auditor at ULD for the data privacy seal (BDSG a.F.) and for ISO 27001 (Information Security Management) and teaches as Professor at the HSBA in Hamburg.
Saiful is responsible for OMG’s global AdTech (adserver, verification) investments and matrix leadership of a global AdOps community of 80+ specialists across 37 markets. As part of the Global Investment Digital Operations leadership team, Saiful manages OMG’s global strategic relationships with key adserver and verification partners.
He negotiates enterprise level agreements, solution evaluations, setting up market-leading pricing and services contracts to unlock value, including but not limited to ad operations, verification, and OOS AdTech services plus maintaining strategic relationships/partnerships with both preferred and new technology suppliers. Saiful also coordinates and oversees the delivery of AdTech services for client onboarding and global transitions; empowering local markets with best-practice digital standards and delivering on client values.
An expert in AdTech innovations, Saiful collaborates with clients and colleagues on how to best deploy, integrate AdTech platforms and problem-solve to satisfy each client’s unique reporting and measurement/analytics needs. He’s particularly experienced in developing techniques for process standardisation and adoption globally, promoting best practice governance adhering to legislation and regulation in the new era of digital accountability and compliance.
As President & CEO of NAI, Leigh Freund leads the organization’s growth and helps set the agenda and strategic priorities. Leigh joined NAI in 2015 after an eleven-year career at AOL Inc., where she served as vice president & chief counsel for global public policy.
Leigh brings more than a decade of substantive expertise in privacy, advertising, and public policy in the digital sector to her work at NAI. She has first-hand knowledge of the tremendous contributions third parties have made in the digital advertising space and she is a passionate believer in strong self-regulation.
During her time at AOL, Leigh led the company’s public policy efforts and was a leading voice on global digital and technology policy. Prior to that role, Leigh headed up the AOL advertising legal team and worked with AOL’s privacy team to promote and develop responsible use and collection of data, and ensure compliance with the industry’s self-regulatory programs.
Before joining AOL in 2004, Leigh worked at K&L Gates and on Capitol Hill with Rep. Fred Upton from her home state of Michigan.
Leigh holds an undergraduate degree in political
science from Kalamazoo College and
a J.D. from Georgetown University. She is an active
participant in several industry organizations
devoted to compliance with key regulatory
initiatives and principles, including the
Interactive Advertising Bureau (IAB) and Digital
Advertising Alliance (DAA).
Peter is a recognized thought leader in digital media and data privacy with over 20 years of experience as a marketer, technologist, lobbyist and association leader and as a current consultant, educator and international speaker. Presently, he serves the EDAA as executive adviser and consultant.
Peter helped to grow the International Association of Privacy Professionals (IAPP) as its first Assistant Director and then as Vice President. He led the creation of the first professional certification in data privacy, the Certified Information Privacy Professional (CIPP) in 2004. He followed this with the launch of four additional credentials, including the CIPP-Europe (CIPP/E), beginning in 2006.
Peter led the US-based Digital Advertising Alliance
(DAA) and its “AdChoices” programme as the
organization’s first managing director. He has
served in leadership roles at technology companies
CMGI, dataxu (now ROKU) and at trade
associations, the 4As and the NAI. He has
represented industry in working groups and
standards bodies such as the Trustworthy
Accountability Group (TAG), Stop Patent Abuse
Now (SPAN) and the World Wide Web Consortium (W3C)
Tracking Protection Group.
Peter’s roots are in digital media as a senior
executive at ad agencies, Wells Rich Greene BDDP and
MVBMS Partners/EURO RSCG (Havas).
Beginning in 2020, Peter became program advisor, lead content developer and course instructor for the first certificate programme in data privacy ever offered by York University, Canada’s second largest institution of higher learning.
Ionel Naftanaila is EDAA’s Director of Programme Development. He worked for the EDAA since before its incorporation in 2012 and has played a key role in setting up and shaping the European Self-Regulatory Programme. Prior to working with the EDAA, Ionel ran a number of technology businesses active in the CEE, and he has a PhD in Management.
Nikolas has an extensive experience in European Policy. Since 2009 he has worked with several media, cultural and creative industry companies and associations in a range of policy issues such as commercial communications, digital policy, privacy, telecoms, IPR, audio-visual issues, competition, consumer affairs, e-commerce, and media regulation. He is the Senior Policy Adviser of the European Publishers Council, a high-level group of CEOs of the leading European media companies.
Before that Nikolas worked in international organisations in both New York and Washington D.C.
Robin is the Communication and Commercial Director for the Federation of European Data & Marketing (FEDMA). He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin is a Certified Information Privacy Professional (CIPP/E) and the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA).
Robert is since 2016 with FIPRA International, a micro-multinational public affairs consultancy, of which he held the chairmanship 2017-2022, and where he now advises as Senior Strategist.
Robert’s previous career was as a UK and then EU public servant, 1979-2016.
He served as a trade negotiator for 20 years, as European Commission Director General for Health, Food Chain and Consumers 2004-10 and as Director General for IT research, and Telecomms/Internet regulation 2010-2015.
Robert also sits on the International Advisory Council of Teladoc Health Inc, a US-headquartered telemedicine company, is a non-executive director at Médisanté Group AG, a Swiss medtech startup and advises PlusValue Advisory Ltd, a Italy-UK startup specialised in social impact investing.
British by birth, French by marriage, Robert was educated at the Royal Grammar School, High Wycombe and Magdalen College, Oxford, as well as at the French Ecole Nationale d’Administration, Paris, (now INSP Strasbourg).
Robert is an Honorary Fellow of the Royal College of Physicians of London and an Honorary Doctor of the University of Edinburgh. He has been a Visiting Fellow at the Oxford University Department of Politics and International Relations and at the Cambridge University Centre for Science and Policy.
Publications include ‘Opportunity Now: Europe’s Mission to Innovate’ (2016), ‘An ethical framework for a good AI society’ (2018) and ‘On good AI governance’ (2019).
Angela Mills Wade has been the Executive Director of the European Publishers Council (EPC) since 1991, a high level lobby group of Chairmen and CEOs of leading European media groups. Angela holds a number of industry positions including the Chairmanship of the EDAA (European Digital Advertising Alliance). She is a member of the Boards of EASA (European Advertising Standards Alliance) the UK Copyright Hub, News Media Coalition and Reporters without Borders UK. In 1999 Angela founded Europe Analytica, an independent public affairs consultancy in Brussels specialising in the media, advertising and creative industries - working with companies, leading associations and supporting EU innovation and technology projects.
Conor has been Director of Regulatory and Public Affairs at egta, the association of television and radio sales houses since 2011. He is a member of the board of the European Interactive Digital Advertising Alliance. Prior to joining egta, Conor spent five years working at the European Commission.
egta is the association representing television and radio sales houses, either independent from the channel or in-house, that market the advertising space of both private and public television and radio stations throughout Europe and beyond. egta fulfils different functions for its members in fields of activities as diversified as regulatory issues, audience measurement, sales methods, interactivity, cross-media, technical standards, new media, etc. Throughout over 40 years of existence, egta has become the reference centre for television and radio advertising in Europe. egta counts 138 member companies operating across 38 countries.
Eleonor Duhs is a partner and the head of data privacy at Bates Wells LLP in London. She advises on all aspects of data protection compliance. Before working at Bates Wells she was a senior lawyer in the UK government. She was the government’s lead lawyer in negotiations on the GDPR in Brussels. She is an expert on the UK’s post-Brexit legal landscape, having worked in the Department for Exiting the European Union on the domestic legislation to implement Brexit, as well as the EU-UK Withdrawal Agreement and the framework for the future EU-UK relationship. She has co-authored a well-received book on Brexit: Retained EU law: a Practical Guide, published by the Law Society.
Mathilde Fiquet is the special advisor for EPC, the European Publishers Council, since 2020. Before that, she has been Director General of FEDMA, the Federation of European Data and Marketing, during which she also held the position of Vice Chair of the European Interactive Digital Advertising Alliance (EDAA) for 6 years, promoting self-regulation for EU digital advertising. She was involved in the creation of the EDAA in 2012.
Mathilde coordinates the work of EPC on issues relating to privacy and digital advertising. Before that, she studied European Public Affairs at the University of Maastricht in the Netherlands.
Henna Virkkunen has been a member of the European Parliament since 2014. She is a member of the Committee on Industry, Research and Energy and the Committee on Transport and Tourism.
Ms Virkkunen is a keen advocate of the European Energy Union, sustainable transport and digitalisation. She is continuously working in the European Parliament for smarter use of energy and responsible measures to fight climate change. She is the co-Chair of the SME Circle Network of the EPP Group.
Previously Ms Virkkunen has held various ministerial positions in the Finnish government (Minister of Transport and Local Government, Minister of Public Administration and Local Government, Minister of Education).
Jamie is the CEO of Compliant™, a leader in compliance technology for the digital ad industry and publisher of the Data Safety Index.
Jamie joined Unilever as a marketing lawyer in 2007 after 6 years acting for London’s top creative agencies and a brief affair with the music business. He is recognised internationally as an expert in privacy and public policy, and a published authority on ethics in data and AI. For more than a decade, he stood shoulder to shoulder with pioneers on the frontline of digital innovation, solving the many tensions between people and technology.
As one of the industry’s most vocal advocates for responsible media, founding Compliant was a natural move. The automation of privacy compliance will help brands and publishers unleash the full potential of digital innovation on the road to Web3 and the Metaverse.
Before joining Compliant, Jamie was a member of Meta's Global and EMEA Policy Councils, the co-chair of the World Federation of Advertisers Digital Governance Exchange and the chair of ISBA's Data & Ethics Steering Committee.
He is happiest on the water or in the mountains – any sport that involves a board, lots of friends, big open spaces and adrenaline.
Konrad is the Director for Policy Research at the Advertising Association and leading on the association’s digital and data privacy work. The Advertising Association is the tripartite trade body that represents the interests of the advertisers, agencies and media. Prior to this, Konrad worked at Asian-based conglomerate Jardine Matheson for 5 years. Based in Shanghai he was responsible for developing external and local government relations. From 2003-2012 he was a diplomat with the Foreign Office serving in both London and overseas in a variety of roles covering political, economic, trade policy and public diplomacy work. He has an MSc in Public Policy from the University of Bath and BEng in Electronic Engineering and Mathematics from the University of Nottingham. He is a serving member of DIT’s Creative Industries Trade Advisory Group and an accredited member of the Chartered Institute of Public Relations.
Nicolas is Managing Director Western Europe & Head of Industry Relations Europe at Criteo, the French adtech company pioneer of re-targeting and global leader of the commerce media industry. He is thus in charge of the strategy of this strategic region and leading the key accounts in EMEA.
Nicolas holds a great experience in digital marketing and advertising ecosystem as he was previously Head of Ad Operations at Mozoo, Head of Mobile at Dentsu Aegis Network and Global Chief Strategy & Marketing Officer at S4M.
Chet Dalzell has more than 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves as a Board Member to the Marketing Club of New York, and is vice president, participant communications and engagement, with the Digital Advertising Alliance, a privacy self-regulatory program for data collection for digital and mobile interest-based advertising. He is also on the Board of Governors of the Association of National Advertisers International ECHO Awards for data-inspired advertising and marketing.
Chet also served on Direct Marketing Association’s Committee on the Environment and Social Responsibility and where he led its Marketing Strategy outreach group. He also served on the United States Postal Service Greening the Mail Task Force, heading its Life Cycle of Mail Subcommittee. He loves UConn Basketball (men's and women's) and Nebraska Football (that's just men’s, at this point), too, and you’ll often find him, too, meandering Fire Island National Seashore or any nearby hiking trail.
Will is a recognized thought leader in the field of building data-driven marketing organisations. He has worked for companies such as BT, NTT Data and Vodafone. He regularly speak at events on how to use digital data to make better business decisions and deliver world class customer experiences.