Orla Twomey

Orla Twomey is Chief Executive of the Advertising Standards Authority Ireland (ASA Ireland). She has held this role since January 2016.  Prior to that, she served in a number of roles in ASA Ireland including that of the Assistant Chief Executive between 2004 and 2015.

Orla leads corporate strategy and policy, executing multi-faceted programmes at national and European level, particularly those associated with exponential growth in digital marketing. ASA Ireland is very active within a number of sectors, including influencer marketing, and continues its engagement in a bid to ensure the highest possible standards of advertising in Ireland, regardless of the medium involved.

In conjunction to her role with ASA Ireland, Orla is also the Chairwoman of the European Advertising Standards Alliance (EASA) and a member of the EASA Executive Committee and Board. She has served as Vice-Chair of EASA as well as Chair of the EASA’s Self-Regulatory Committee and has served on varied Working Groups including Gambling and Online Behavioural Advertising. As EASA Chairwoman, she is a member of the Executive Committee of the International Councial for Ad Self-Regulation. She was also a member of the Board of Ringsend and District Credit Union between 2012 and 2015.

Orla has a first class honours Bachelor of Business Studies (Hons) degree, with a specialisation in Marketing, from the Institute of Public Administration (IPA), awarded by the National University of Ireland.