Joanna Burton

Following a thirty-year in advertising Joanna Burton is now advising start-up companies, mentoring company leaders and enjoying attending conferences.

She specialises in data-driven advertising, including addressable TV, retail media, identity resolution and data platforms, and programmatic video and display advertising.  Most recently she worked as Chief Strategy Officer at ID5, one of the companies she now advises.  At ID5, she helped drive global growth working with publishers, broadcasters and retail media companies around the world to increase programmatic revenues and improve user experience whilst allowing ad tech platforms to operate more efficiently and to maximise the value of data and inventory in a privacy-first way.

Prior to that she worked as VP European Strategy at SpotX, acquired by the RTL Group, helping publishers and broadcasters to monetise their premium video content across desktop, mobile and connected TV.

Her broad experience covered a range of companies from Microsoft and AOL to AppNexus, IPG, EW Scripps, Omniture, GroupM, Beeswax and Rubicon Project.

Based in London, Joanna was recognised as ExchangeWire’s Ad Tech Personality of the Year in 2018 and as one of AdMonsters Top Women in Media and AdTech in 2022.