Speaker:

Angela Mills Wade, Owner of Europe Analytica and Executive Director of the European Publishers Council

Speakers:

Paul Jordan, Managing Director & Owner at Blue Motion Consulting

Peter Kosmala, Founder and Principal at PRIVĀT Course Developer and Instructor at York University

In the opening keynote, Paul Jordan will delve into the intricate yet profound relationship between advertising and privacy in today’s rapidly evolving digital landscape. As consumers become increasingly concerned about their online privacy, the advertising industry faces new and pressing challenges in upholding individuals’ privacy rights.

Mr. Jordan will share his insights on this complex issue, exploring the latest developments in privacy regulations, emerging technologies, and evolving consumer attitudes. He will address the challenges and opportunities that arise when balancing the need for data-driven advertising with the importance of safeguarding consumer privacy.

Speaker: Lucrezia Busa, Member of Didier Reynders’ Cabinet

In her keynote speech, Lucrezia Busa will unveil details about the status of the ‘Cookie Pledge’ initiative and the European Commission’s anticipated outcomes. Ms. Busa aims to expound on the significance of this initiative in fostering trust and transparency among European consumers.

Speakers: 

Rita Wezenbeek, Director Platforms Policy & Enforcement at DG CONNECT

Angela Mills Wade, Chair of EDAA

In a fireside chat, Rita Wezenbeek and our Chair Angela Mills Wade will discuss online platform regulation, enforcement of the Digital Services Act, and the expectations of the European Commission from the online advertising industry. They will delve into the role that advertising industry standards and best practices, self-regulatory principles, and codes of conduct can play in complementing the legal framework (GDPR, DSA, e-Privacy) and they will explore the relevance of such best practices in providing greater online transparency to consumers and improving trust.

Moderator: Conor Murray, Director of Regulatory and Public Affairs at egta

Speakers:

Ionel Naftanaila, Director of Programme Development at EDAA

Rita Wezenbeek, Director Platforms Policy & Enforcement at DG CONNECT

Nathalie Poupaert, Counsel Technology & Data at Fiedlfisher

Our panel of experts will share broader perspectives that uniquely unravel the complexities placed by the Digital Services Act of delivering consumer-facing transparency across the digital advertising industry. Our esteemed speakers shall detail compliance and liability of those in-scope of the DSA, yet also the implications thrust upon their business partners and advertising supply chain. This debate covers something far greater than the compliance obligations of online platforms: it is all about deepening trust between advertisers and consumers while ensuring the development of a vibrant, and sustainable European advertising environment for all stakeholders.

Since the early discussions that led to the adoption and implementation of the Digital Services Act, EDAA has been working in order to identify a credible solution for the new online transparency requirements provided for in the new piece of legislation. Today, we are thrilled to announce the launch of the EDAA’s Advanced Advertising Transparency Programme (AATP)!

Speaker: Rob van Eijk, Managing Director for Europe at The Future of Privacy Forum

In his keynote speech, Mr. van Eijk will explore the critical connection between ethics and technology, in particular in relation to the online advertising industry. In an era of emerging technologies, businesses are reshaping their tech and policies to meet evolving expectations in a dynamic landscape.

Speaker: Sandro Gozi, MEP – Rapporteur for the regulation on the transparency and targeting of political advertising

MEP Sandro Gozi will provide the audience with an update on the state of play of the upcoming regulation on the transparency and targeting of political advertising, discussing the possible stumbling blocks in the ongoing trilogues, as well as the challenges and expectations on the timeline for its implementation. Mr Gozi will delve into compliance, particularly in relation to the roles and responsibilities of different actors within our industry.

Speaker: Nathalie Laneret – Vice-President Government Affairs and Public Policy at Criteo

Artificial intelligence (AI) is at the roots of the open Internet and online advertising. The contribution of our sector to breakthrough research in AI, across many other sectors, cannot be overstated. So far, AI has been a fertile ground for GDPR applications, as personal data is often involved to train algorithms. The forthcoming AI Act, which mostly looks at the effects of these algorithms on individuals and society, may trigger a change of paradigm on the regulatory approach on AI. Will the AI Act have the same effect on the online advertising value chain as the GDPR? Can the AI Act save the risk-based approach of the GDPR from oblivion? How can we ensure consistency between the two regulations? This session will try to shed light on the emerging AI policy front.

Speakers: Lou Mastria, President & CEO at DAA

Julie Ford, Executive Director at DAAC

Mary Teahan, Honorary President at AMDIA

Speaker:

Robin De Wouters, Communication & Commercial Director – FEDMA