Ludovic Basset

Portraits of Ludovic Basset for his new position as Director General of EASA, European Advertising Standards Alliance in Brussels, Belgium on 10 February 2025. Portraits de Ludovic Basset pour son nouveau poste de Directeur General de EASA, European Advertising Standards Alliance a Bruxelles, Belgique, le 10 fevrier 2025.

Ludovic Basset joined EASA in April 2025 as its new Director General. He is Vice-Chair of the ICC Commission for Advertising and Marketing, and Chair of the Sub-Committee on Ad Self-Regulation of ICC Belgium.

Before joining the EASA, Ludovic led the EU affairs practice of US automaker General Motors. His 20 years of experience in Brussels includes senior leadership roles within European organisations, notably two European sector associations, as well as overseeing the Brussels office of a public affairs consultancy.

Ludovic started his career in academia as a lecturer in European law. He holds several undergraduate and postgraduate degrees in Law, International Relations, and Political Science from French and UK universities.

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