Elena Turtureanu

Elena Turtureanu is an international lawyer and recognized leader in data protection, privacy, and technology law. She currently heads Global Data Protection, Privacy, Regulatory, and AI Governance & Compliance at Adform, where she drives strategy and innovation across complex global markets.

With a career spanning senior legal and leadership roles at SAP and Smaato, Elena has navigated the evolving intersection of ad tech, AI in emerging technologies across the EU and worldwide. She is known for her forward-thinking approach to building scalable privacy frameworks, fostering responsible innovation, and advising C-level executives on M&A, regulatory strategy in rapidly changing digital environments.

Passionate about the future of privacy and AI governance, Elenacombines legal precision with strategic vision — shaping compliance programs that enable innovation, trust, and long-term business growth.