Cristiana Firullo

Cristiana Firullo is a PhD Candidate in Information Science at Cornell University and an IvyPlus Scholar at Stanford University’s Department of Economics. Her research lies at the intersection of behavioral and industrial organization economics, focusing on how data protection rules and personalization algorithms affect market outcomes and consumer welfare. She previously worked at Oxera Consulting LLP (Oxford, UK), where she specialized in antitrust and economic analysis for digital firms. Cristiana holds a BSc and MSc in Economics from Bocconi University (Milan) and has research experience in both economics and information systems, primarily through large-scale field experiments examining how users respond to choice architectures and online advertising environments.

Cristiana Firullo and Professor Francesco Decarolis authored a new report ‘Unlocking growth: exploring the economic impact of GDPR for tomorrow’s Europe‘. The report investigates the economic implications of the General Data Protection Regulation (GDPR) nearly a decade after it came into force, placing it within the wider context of ongoing debates about the trade-offs between privacy, innovation and competitiveness in the European Union (EU). The report has been sponsored by Amazon, which regularly commissions independent studies to inform broader policy discussions, and facilitated by Clifford Chance, which contributed legal background and expertise.