EDAA Summit 2019

Renaissance Hotel, London, 24 October 2019
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Register now for this free-of-charge leading event on Digital Advertising, Self-Regulation and Privacy

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2019 Programme

* Programme is subject to change

The 2019 EDAA Summit will be hosted by Tim Flagg from Smesh.

09:00-10:00 Registration and Welcome Coffee

Registration, Welcome Coffee & Networking Opportunities

10:00-10:10 Welcome Address

Angela Mills Wade - Chair, EDAA; Executive Director, EPC

10:10-10:25 Opening Keynote - Policy priorities for data protection and privacy

Ed Vaizey - MP, Wantage and Didcot

10:25-10:45 Presentation - Consumer Research: How EU citizens perceive Digital Advertising since GDPR

This session will present EDAA's groundbreaking consumer research, which was conducted by MTM in March 2019 to explore consumer attitudes and perceptions towards online advertising and determine how these may have changed since the introduction of GDPR, under particular consideration of implications for EDAA’s self-regulatory programme.

The session will be followed by a Q&A with the audience.

Caroline Wren, Managing Partner, MTM

10:45-11:05 Keynote - Putting users first for a privacy focused web - an industry-wide conversation

Google discusses its latest privacy proposals as part of an industry-wide conversation. Focus must be on protecting the user by providing transparency, choice and control while looking ahead to the evolution of a privacy-first web.  

Thomas Schreiber, Director, EMEA GTM Partnerships, Google

11:05 - 11:30 Networking Break

Coffee Break & Networking Opportunities

Our sponsors, Euractiv, TrustArc & OneTrust, will be present to interact and answer any of your questions.

11:30 - 11:50 Keynote - How would Brexit impact data protection

This session will look at the current position on Brexit and examine the following possible outcomes, focussing on the implications for data protection:

  • An extension of the UK's EU membership
  • Departure of the UK from the EU without a deal
  • Departure of the UK from the EU with a deal

Eleonor Duhs, Director, Technology, Outsourcing and Privacy, Fieldfisher

11:50 - 12:05 Presentation - EDAA 2.0

How will self-regulatory mechanisms continue to play a critical and positive role for consumers and businesses in response to shifting user expectations amidst a changing legislative landscape?

Ionel Naftanaila - Director of Programme Development, EDAA

12:05-12:55 Debate - Improving responsibility and openness in digital advertising

This debate will provide an ideal opportunity to gain consumer-centric learnings and discuss together how industry principles can best respond to the needs of various companies across the digital advertising ecosystem.

Guy Parker - Chief Executive, Advertising Standards Authority

Catherine Armitage - Director of Digital Policy , World Federation of Advertisers

Stefan Hanloser Vice President Data Protection Law, ProSiebenSat.1

Warwick Smith - Legal & Business Affairs Director, EMEA, APAC & LATAM, IPG Mediabrands

Tim Flagg - Commercial Lead, Smesh

12:55-13:00 Closing Remarks

Angela Mills Wade - Chair, EDAA; Executive Director, EPC

12:50 -14:00 Networking Lunch

Lunch & Networking Opportunities

Our sponsors, Euractiv, TrustArc & OneTrust, will be present to interact and answer any of your questions.

14:00-14:30 Keynote - Bridging the trust reckoning

We humans are masters of collaboration and today our industry needs to collaborate with all kinds of innovative and often disruptive digital solutions. In a high power keynote European top speaker Dietmar Dahmen will rock you through the latest developments in tech, the new challenges of trust and the need to make the world a better place - not just for you- but also for your customer!

Dietmar Dahmen - Tech Rider

14:30-14:50 Keynote - DPA Priorities for AdTech

In July, the CNIL updated its framework regarding cookies and other tracking technics in the scope of the ePrivacy Directive, by adopting guidelines providing a general view of the applicable framework. These guidelines clarify what is a compliant consent and lay down the foundation for a new recommendation aiming at helping companies put in place a real “GDPR consent”. What has motivated this approach? What previous principle remains applicable and what practices have to be reengineered to take into account the GDPR? This keynote aims at distinguishing what’s facts and what’s fiction when talking about ePrivacy and GDPR.

Clémence Scottez - Head of the Economic Sector Department, CNIL

14:50-15:35 Panel - The Empire Strikes Back: Europe and the Future of Data Protection

GDPR has re-established the EU as a global regulator and elevated the importance of privacy compliance for organisations all over the world. It also has revived a timeless debate: is a single, global privacy standard feasible? Can such a standard capably serve the 'data galaxy' of the future? Four national experts, ("The Jedi Knights"), will examine the social, cultural and political dynamics of three privacy regimes: EU, US and Canada. They will debate whether or not these regimes can harmonise, interoperate or, if a single model will prevail. You'll learn where technology and policy will take us next, what this means for digital media and which data protection model is best suited to both protect and innovate for the future.

Darren Abernethy - Senior Counsel, TRUSTARC

Mathilde Fiquet - Director General, FEDMA

Peter Kosmala - Founder and Principal, PRIVÂT, LLC

Cristina Onosé - Lead, Advocacy and Thought Leadership - Privacy and Cybersecurity, PWC

15:35-16:20 Panel debate - Outlook on Global Privacy Developments

Hear from our international network across Europe, the US, Canada and Argentina on privacy developments worldwide and their impact on self-regulatory standards and codes. This session aims to provide a better understanding of the core values and benefits of effective self-regulation amidst different regulatory regimes, and the key global developments taking shape for the benefit of companies operating across the industry and across borders.

David LeDuc - Vice President Public Policy, NAI

Julie Ford - Executive Director, DAAC

Lou Mastria - Executive Director, DAA

Mary Teahan - Honorary President, AMDIA 

16:20-16:30 Closing Remarks

Angela Mills Wade - Chair, EDAA; Executive Director, EPC

16:30 -17:30 Post-Event Networking Coffee

Post-event drinks & Networking Opportunities


Catherine Armitage picture
Catherine Armitage
Director of Digital Policy
World Federation of Advertisers
Dietmar Dahmen
Dietmar Dahmen
Tech Rider
Eleonor Duhs
Eleonor Duhs
Director, Technology, Outsourcing and Privacy
Mathilde Fiquet
Mathilde Fiquet
Director General
Federation of European Direct and Interactive Marketing (FEDMA)
Tim Flagg picture
Tim Flagg
Commercial Lead
Julie Ford
Julie Ford
Executive Director
Digital Advertising Alliance of Canada
Picture Stefan Hanloser
Stefan Hanloser
Vice President Data Protection Law
Picture David LeDuc
David LeDuc
Vice President, Public Policy
Network Advertising Initiative
Lou Mastria picture
Lou Mastria
Executive Director
Digital Advertising Alliance
Angela Mills Wade
Angela Mills Wade
Executive Director
European Publishers Council (EPC)
Ionel Naftanaila
Ionel Naftanaila
Director of Programme Development
Cristina Onosé
Cristina Onosé
Lead, Advocacy and Thought Leadership - Privacy and Cybersecurity
Guy Parker picture
Guy Parker
Chief Executive
Advertising Standards Authority
Josh Pittel picture
Josh Pittel
Global Privacy Manager
Thomas Schreiber photo
Thomas Schreiber
Director, EMEA GTM Partnerships
Clémence Scottez
Clémence Scottez
Cheffe du service des affaires économiques
Warwick Smith picture
Warwick Smith
Legal & Business Affairs Director, EMEA, APAC & LATAM
IPG Mediabrands
Mary Teahan picture
Mary Teahan
Honorary President
AMDIA, Argentina
Edward Vaizey picture
Ed Vaizey
Member of Parliament
United Kingdom
Caroline Wren picture
Caroline Wren
Managing Partner


Please contact Robin at registration@edaa.eu if you are interested in being a sponsor for the 2019 EDAA Summit!